Tuesday, May 31, 2011

Georgebrown.ca - Marketing Research Course

Step 1: Go to George Brown homepage
Step 2: Click on the "Programs" link (http://www.georgebrown.ca/globalnav/programs.aspx)
Step 3: Click on the "Business" link (http://www.georgebrown.ca/business/programs.aspx)
Step 4: Scroll to find a "Marketing Program" (Business Administration-Marketing B108)(http://www.georgebrown.ca/Marketing/FTCal/bus/B108.aspx)
Step 5: Scroll to find "Marketing Research Course" (MARK 2007) and click on the link (http://www.georgebrown.ca/CO/GBC/business-arts-and-design/school-of-business/courses/MARK/2007/MARK2007-Master.html)
Step 6: Scroll, explore, and familiarize yourself with the Marketing Research Course content (requirements, prerequisites, etc.)

*** there are also "Continuing Education" Marketing Research courses; however it differs from the full/part-time program****

User Persona

Name: Busy Bee

Demographics: Active (business) professional, low-middle income, like to stay on top of things

High-level Goal/Interests: Work, appointments/meetings, and scheduling are all part of their position. Enjoy managing work content and calendars.

Pet Peeves: Does not like scheduling manually; prefers an easier way to decide on shift work and/or meetings. does not like to navigate and search for the content that is being sought out.

Type of Internet User: uses simple applications and sites, and social media/connecting sites. Prefers broadband access (which is faster)

Type of Shopper: shops when there is time; time management is a big issue

Where Shops: Prefers to do most retail and banking transactions online for the sake of convenience and speed.

Specific Goals: effectively manage weekly, monthly, and annual schedules that are easily accessible for all users/members, and allows for changes to be made with ease. Something their business, personal, and family life can all benefit from.

Sunday, May 29, 2011

Visual example of Doodle.com!

The following pictures show th full view of a poll that was voted on and scheduled, as well as a preview/example of what a "Meet me" page would look like.




What does Doodle.com allow you to do?

This site is a neat and convenient way to schedule meetings and even shift work. The concept behind it is simple and easy to use; just about anyone could benefit from using this scheduling system.

The way that the site works is:
1) Register as a member, which is free and does not require personal information to be shared
2) Create a poll (meaning you create options to be voted on by participating members)
3) Invite the participants that are to be voting on your scheduling decision
4) Based on the outcome of the vote, schedule a time and date that everyone can agree on, and it will be accessible for all participants to view at any time


The features that I really like about this site are the functions that go hand-in-hand with the scheduling. For example, there is a calendar feature that shows you all of your appointments, meetings, or dates that you make on a monthly basis, as oppose to having them all separate in each account.

My second favourite feature is the "Meet me" option. It is free, and what it does is it allows your to show friends and colleagues your availability on a calendar view. The "meet me" feature allows you to open a page (similar to a blog) and you can post and receive comments, as well as make requests for future meetings, appointments, or rendez-vous.
Another feature that is very neat is the premium package offered to paying customers. The site has three options to choose from:
1) Solo Premium Package (individuals who want more features than the free options, but are not running a business)
2) Business Premium Package (people who own and/or manage businesses-generally small businesses)
3) Enterprise Premium Package (large enterprises that require slightly more functions to handle all of their staff - i.e. employee training)
The premium packages do cost money; however if this is a tool that you feel would help you and/or your business, it is a very effective way to manage any size of staff or simply just your personal matters.

Check out this YouTube video to learn more about how to use the site and what it is for:


Although I love the site, I do find that there are a few downfalls. The biggest two are:
1) Not all people enjoy or are comfortable with using computers; therefore liking it for yourself is sometimes not enough to encourage others to adapt to this way of scheduling
2) I'm not a huge fan of the blog section. The site encourages users to blog about the site only in regards to the performance of the site. For example, one topics was "is Doodle a calendar?" which is a little silly in my opinion.

To visit the site and explore, click on the link below:
http://www.doodle.com/

Tuesday, May 10, 2011